Research news

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

Urgent: Shape the future of South African digital marketing

Urgent: Shape the future of South African digital marketingIAB South Africa

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Creating a “magic middle”, not a “them and us” of brand vs performanceJohanna McDowell

Urgent: Shape the future of South African digital marketing

Urgent: Shape the future of South African digital marketing

2 days

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

2 days

New advertising opportunities for retailers as load shedding changes consumer purchase patterns

New advertising opportunities for retailers as load shedding changes consumer purchase patterns

Spark Media 30 Jan 2024

Source: © pixander The 2023 TV Establishment Survey (ES) reveals significant shifts in South Africa's TV viewing landscape

2023 TV Establishment Survey finds shifts in SA's TV landscape

30 Jan 2024

Steering FMCG growth with GIS insights

Steering FMCG growth with GIS insights

AfriGIS 30 Jan 2024

Image source: wirestock –

Annual Ad Talent Salary Survey: Know your worth

25 Jan 2024

Image supplied. VML launches the tenth edition of ‘The Future 100: 2024’ today

Connected brands thrive in 2024: Key findings from VML's Future 100 report

25 Jan 2024

Navigating media trends in 2024: adapting strategies for consumer engagement

Navigating media trends in 2024: adapting strategies for consumer engagement

Senamile Zungu, Kantar 25 Jan 2024

Ask Afrika makes bold appointments for global expansion

Ask Afrika makes bold appointments for global expansion

Ask Afrika 25 Jan 2024

Source: © 123rf The CMO Council has released its year-end scorecard of B2B marketing effectiveness

Marketers give account-based marketing revenue growth marginal grades in new CMO report

23 Jan 2024

Source: © Medium From co-created content to 'staying true to #delulu' on TikTok, the shift where everyone can have a voice has unleashed creativity for all

Creative bravery needed in an era where storytelling has become predictable

23 Jan 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

#BizTrends2024: Gordon Hooper - AI's impact on South African market research

#BizTrends2024: Gordon Hooper - AI's impact on South African market research

Gordon Hooper 19 Jan 2024

Verve promotes 17 globally, including Kim Howard to semiotics research director

Verve promotes 17 globally, including Kim Howard to semiotics research director

VERVE 17 Jan 2024

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

RAPT Creative Agency 16 Jan 2024

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

César Vacchiano 15 Jan 2024

#BizTrends2024: Mike Saunders - The tension between technology and humanity

#BizTrends2024: Mike Saunders - The tension between technology and humanity

Danette Breitenbach 12 Jan 2024

Image supplied. Scopen has announced SA’s top 10 most admired marketing professionals

Scopen announces SA’s top 10 most admired marketing professionals

10 Jan 2024

EWSETA ramps up bursary funding for pioneering transformative research in the energy and water sector

EWSETA ramps up bursary funding for pioneering transformative research in the energy and water sector

At Vogue Communication Agency 5 Jan 2024

South Africans prioritise value for money in festive season spending

South Africans prioritise value for money in festive season spending

GfK – An NIQ Company 19 Dec 2023

Engaging the SA youth vote

Engaging the SA youth vote

BrandMapp 19 Dec 2023

Night Agent pulled in the most views. Source: Netflix.

Netflix launches comprehensive biannual report on most watched shows

Karabo Ledwaba 13 Dec 2023

Source: © 123rf a new CMO Council initiative in 2023 will audit, identify, and showcase corporate best practices and successes in blending self-interest with altruism in the country

CMO Council survey to evidence SA private sector commitment to ESG and sustainability progress

12 Dec 2023

Source: © 123rf Tthe Marketing Research Foundation’s (MRF) latest iteration of the Marketing All Product Survey 1(Maps) is available

Latest Maps shows recovery from recent global events and ongoing economic pressures on consumers

12 Dec 2023

Seizing opportunities: dentsu Africa's positive outlook for 2024

Seizing opportunities: dentsu Africa's positive outlook for 2024

Dawn Rowlands, Dentsu 12 Dec 2023

The Futures Less Traveled: Dentsu Creative’s 2024 Trends Report

The Futures Less Traveled: Dentsu Creative’s 2024 Trends Report

Dentsu 8 Dec 2023

What matters to South Africa

What matters to South Africa

Human8 6 Dec 2023

10 marketing trends for 2024

10 marketing trends for 2024

Kantar 5 Dec 2023

Omnisient wins Fast Company’s 2023 'Next Big Things in Tech' for social good

Omnisient wins Fast Company’s 2023 'Next Big Things in Tech' for social good

Julian Diaz, Omnisient 5 Dec 2023

Black Friday media coverage 2023

Black Friday media coverage 2023

Katherine McInnes, Meltwater 1 Dec 2023

Image supplied. Ogilvy SA was awarded two of the newly introduced trophies as Agency Scope's leading creative agency in overall market perception & overall competitor´s opinion in South Africa

Ogilvy SA, Carat SA and Promise Agency the first Agency Scope trophy recipients

30 Nov 2023

Source: © 123rf The volume of mentions in online anti-immigrant conversation on X (formerly Twitter) in South Africa has increased

62% increase in volume of mentions in online anti-immigrant conversations on X in SA

30 Nov 2023

More news

Image source: wirestock –

Annual Ad Talent Salary Survey: Know your worth

25 Jan 2024

Image supplied. VML launches the tenth edition of ‘The Future 100: 2024’ today

Connected brands thrive in 2024: Key findings from VML's Future 100 report

25 Jan 2024

Navigating media trends in 2024: adapting strategies for consumer engagement

Navigating media trends in 2024: adapting strategies for consumer engagement

Senamile Zungu, Kantar 25 Jan 2024

Ask Afrika makes bold appointments for global expansion

Ask Afrika makes bold appointments for global expansion

Ask Afrika 25 Jan 2024

Source: © 123rf The CMO Council has released its year-end scorecard of B2B marketing effectiveness

Marketers give account-based marketing revenue growth marginal grades in new CMO report

23 Jan 2024

Source: © Medium From co-created content to 'staying true to #delulu' on TikTok, the shift where everyone can have a voice has unleashed creativity for all

Creative bravery needed in an era where storytelling has become predictable

23 Jan 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

#BizTrends2024: Gordon Hooper - AI's impact on South African market research

#BizTrends2024: Gordon Hooper - AI's impact on South African market research

Gordon Hooper 19 Jan 2024

Verve promotes 17 globally, including Kim Howard to semiotics research director

Verve promotes 17 globally, including Kim Howard to semiotics research director

VERVE 17 Jan 2024

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

RAPT Creative Agency 16 Jan 2024

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

César Vacchiano 15 Jan 2024

#BizTrends2024: Mike Saunders - The tension between technology and humanity

#BizTrends2024: Mike Saunders - The tension between technology and humanity

Danette Breitenbach 12 Jan 2024

Image supplied. Scopen has announced SA’s top 10 most admired marketing professionals

Scopen announces SA’s top 10 most admired marketing professionals

10 Jan 2024

EWSETA ramps up bursary funding for pioneering transformative research in the energy and water sector

EWSETA ramps up bursary funding for pioneering transformative research in the energy and water sector

At Vogue Communication Agency 5 Jan 2024

South Africans prioritise value for money in festive season spending

South Africans prioritise value for money in festive season spending

GfK – An NIQ Company 19 Dec 2023

Engaging the SA youth vote

Engaging the SA youth vote

BrandMapp 19 Dec 2023

Night Agent pulled in the most views. Source: Netflix.

Netflix launches comprehensive biannual report on most watched shows

Karabo Ledwaba 13 Dec 2023

Source: © 123rf a new CMO Council initiative in 2023 will audit, identify, and showcase corporate best practices and successes in blending self-interest with altruism in the country

CMO Council survey to evidence SA private sector commitment to ESG and sustainability progress

12 Dec 2023

Source: © 123rf Tthe Marketing Research Foundation’s (MRF) latest iteration of the Marketing All Product Survey 1(Maps) is available

Latest Maps shows recovery from recent global events and ongoing economic pressures on consumers

12 Dec 2023

Seizing opportunities: dentsu Africa's positive outlook for 2024

Seizing opportunities: dentsu Africa's positive outlook for 2024

Dawn Rowlands, Dentsu 12 Dec 2023

The Futures Less Traveled: Dentsu Creative’s 2024 Trends Report

The Futures Less Traveled: Dentsu Creative’s 2024 Trends Report

Dentsu 8 Dec 2023

What matters to South Africa

What matters to South Africa

Human8 6 Dec 2023

10 marketing trends for 2024

10 marketing trends for 2024

Kantar 5 Dec 2023

Omnisient wins Fast Company’s 2023 'Next Big Things in Tech' for social good

Omnisient wins Fast Company’s 2023 'Next Big Things in Tech' for social good

Julian Diaz, Omnisient 5 Dec 2023

Black Friday media coverage 2023

Black Friday media coverage 2023

Katherine McInnes, Meltwater 1 Dec 2023

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof

#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

Image supplied. Ogilvy SA was awarded two of the newly introduced trophies as Agency Scope's leading creative agency in overall market perception & overall competitor´s opinion in South Africa

Ogilvy SA, Carat SA and Promise Agency the first Agency Scope trophy recipients

30 Nov 2023

Source: © 123rf The volume of mentions in online anti-immigrant conversation on X (formerly Twitter) in South Africa has increased

62% increase in volume of mentions in online anti-immigrant conversations on X in SA

30 Nov 2023

Ornico celebrates win at the Global AMEC Awards 2023

Ornico celebrates win at the Global AMEC Awards 2023

Ornico 29 Nov 2023

Ornico launches the 2nd annual edition of the SA PR Measurement Landscape Report

Ornico launches the 2nd annual edition of the SA PR Measurement Landscape Report

Ornico 28 Nov 2023

Experience a day in the life of a student with Student Village's A to Gen-Z Youth Experience!

Experience a day in the life of a student with Student Village's A to Gen-Z Youth Experience!

Student Village 22 Nov 2023

Understanding the rise of food delivery services in South Africa – KLA consumer insights

Understanding the rise of food delivery services in South Africa – KLA consumer insights

KLA 22 Nov 2023

Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution

Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution

Kantar 20 Nov 2023

South Africans' understanding and commitment to sustainability

South Africans' understanding and commitment to sustainability

Caroline Maphalala, KLA 9 Nov 2023

Source: © 123rf Warc's Marketer’s Toolkit 2024]] has identified five key trends that will shape global marketing strategies in 2024, one of which is generative AI

5 Trends to shape global marketing strategies from Warc

8 Nov 2023

Celebrating GIS Month

Celebrating GIS Month

AfriGIS 8 Nov 2023

Source: © 123rf PwC’s Africa Entertainment & Media Outlook 2023 – 2027, released today found that people still enjoy the lean-back experience and the community of TV viewing

E&M leaders need to be innovative going forward, says PwC Africa Entertainment & Media Outlook 2023 - 2027

Danette Breitenbach 7 Nov 2023

Festive season frenzy: How to activate brand awareness this Black Friday and beyond

Tradeway 1 Nov 2023

How to use technology to prepare for Black Friday

How to use technology to prepare for Black Friday

Katherine McInnes, Meltwater 1 Nov 2023

If you want to capture your customers' attention, advertise on the big screen

If you want to capture your customers' attention, advertise on the big screen

aHead Marketing Services 1 Nov 2023

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