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Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa


Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
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ICO to increase audience value is launching its own universal cryptocurrency payment structure specifically for influencers to help them develop loyal and engaging audiences

By Danette Breitenbach 3 days ago

#AmasaAwards2017: Magic of the moment

Last night saw Halo Advertising win the coveted Roger Garlick Grand Prix for their client, Jacaranda, for its ‘More music you love' campaign at the Advertising Media Association of South Africa (Amasa) Awards

By Danette Breitenbach 13 Oct 2017

Amasa celebration delivers mandate

The biggest Amasa Awards event to date will take place on Thursday, 12 October 2017, when 380 media and industry professionals will descend on The Hilton in Sandton, Gauteng

By Danette Breitenbach 9 Oct 2017

The Establishment Survey, a foundation for a brave new world

The Establishment Survey (ES) is a multi-purpose, multi-media survey providing context for all media platforms and all media currencies in South Africa

By Danette Breitenbach 6 Oct 2017

Things are looking up for commodities revenues, or are they?

Commodities revenues have remained fairly consistent, with a bit of an increase here and there, but no substantial increase

By Danette Breitenbach 5 Oct 2017

Does the SA mining industry have a future?

Over the past decade, local mining's financial performance has been stable, but there's been no growth and the cost side of the business has increased

By Danette Breitenbach 4 Oct 2017

Charter is undermining industry performance

For the past five to six years, the mining industry has been in survival mode, recording a loss last year for the first time in a decade

By Danette Breitenbach 3 Oct 2017

Challenges for the E&M sector

While the entertainment and media industry seems stable, there are various sectors that are reaching a tipping point that will determine how consumers spend their money over the next few years

By Danette Breitenbach 29 Sep 2017

Sunday Times Top Brands Awards: Be outstanding

It was all about being the best of best at this year's Sunday Times Top Brands Awards and this year the best of the best was Vodacom

By Danette Breitenbach 28 Sep 2017

Africa still mobile

Africa's story remains a mobile one with mobile internet access the largest contributor of growth across the continent

By Danette Breitenbach 28 Sep 2017

Video set to dominate

When it comes to data consumption video dominates, taking the lion's share, with web browsing, social networking, communications and music, attracting far lower and fairly equal shares for the remainder of the data consumption

By Danette Breitenbach 27 Sep 2017

Succeeding in a 'fandom' world

Success in the entertainment and media (E&M) industry over the next five years is going to depend on getting the user experience right

By Danette Breitenbach 26 Sep 2017

Experiences are the new black

It is no longer chic to be chic and wealth is not displayed anymore. Consumers are no longer buying goods; instead they are spending on experiences

By Danette Breitenbach 22 Sep 2017

Consumer spending leads economic recovery

The recent launch of the Mastercard SpendingPulse Report is a first for South Africa. The Report is an early indicator of consumer spending trends

By Danette Breitenbach 21 Sep 2017

#WomensMonth: FairLady's Women of the Future seize the moment

The overwhelming message from the winners and finalists of the FairLady Women of the Future Awards 2017, in partnership with Santam, is to seize the moment. Don't wait, jump in and start your business, live your dream and passion

By Danette Breitenbach 21 Aug 2017

#SBTopWomen Awards: A celebration of women

It's not often you attend an awards event where the recipient of the Lifetime Award breaks out into song

By Danette Breitenbach 18 Aug 2017

[Standard Bank Top Women Conference] Passionate for science

Science is an indication of a country's wealth, and the best indicator of a country's GDP and productivity is its scientific productivity. The investment of a country into science creates a healthy country and a healthy country is a wealthy country

By Danette Breitenbach 18 Aug 2017

[Standard Bank Top Women Conference] Mastering digital to soar over the gender gap

The Fourth Industrial Revolution could allow women to leapfrog the gender gap to create a future that is truly equal and inclusive. This is because this new world will require different talents and skills; ones that are inherent to women

By Danette Breitenbach 18 Aug 2017

#SBTopWomen: Gender equality by 2030

For gender equality to be achieved by 2030, women will have to overcome many challenges

By Danette Breitenbach 18 Aug 2017

[Standard Bank Top Women Conference] Standing together for liberation

“The power of women is that if you empower one, others will follow. If we work together, we will rise and lift others with us. This is the responsibility that the 20,000 women who marched to the Union Buildings on 9 August 1956 gave us”

By Danette Breitenbach 18 Aug 2017

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