Advertising In brief Southern Africa

Mandela coin ads misleading, rules ASA

The Advertising Standards Authority (ASA) of South Africa has upheld a recent complaint that a SA Coin advertisement - in which it claimed that it sold a R5 Mandela coin for R100 000 - is misleading as it might give consumers the impression that all the Mandela R5 coins are worth R100 000. The ASA has ruled that the advertising should clarify that the coin in question was in fact a "proof" coin, which is not the same as a R5 coin you might have in your wallet.

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