Adweek reports that WPP has put its plan of cost-saving measures into action with cutbacks affecting GroupM.
A GroupM spokesperson confirmed a reduction in headcount had taken place, with the layoffs understood to affect various parts of its operations across several markets.
The extent of the staff cuts is unclear. However, Nicolas Bidon, CEO of GroupM's programmatic arm Xaxis, said his unit was hit with layoffs in the "low single-digit percentage" this week.
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