I sweat it out in the media trenches in Johannesburg, but I play in Plettenberg Bay.
More guts than sense.
I have had several career lifetimes, all jammed into one. Sometimes I feel like I am on one continuous media speed date. A lot of pleasure, a lot of pain. Hard work, but also personal satisfaction, and a great learning experience.
My family and friends, our home at the ocean, my businesses, yoga, oh and my car, which I have had for 20 years. I love my vintage Merc Pagoda 1968!
You never stop learning and there’s never a dull moment.
You're right, average is not a word that would ever describe my day! It may start with a networking opportunity over a coffee, go to a face-to-face client interaction to sell a concept, a daily catch up with our brands online and on social media platforms, am always interacting with my business partner and managers, based locally and others abroad. I consume a lot of information, and not just emails, several articles a day on trends, and keeping abreast on what is happening that pertains to our brands I also trouble shoot a lot. And then the finances – at some point, someone has to worry about that, too.
My Apples... Mac and mobile.
I don't think anyone is yet locally, but there are great case studies overseas. Mental Floss, The Atlantic, California on Sunday, The Onion and New York Times, to name a few.
I've long stopped suggesting what the industry should improve on!
I’m working on two really interesting projects that I cannot share, only to say they are entirely in the digital space.
If I hear another mention of programmatic... uruuuh! The catchphrases important to me are ‘Content is king’ and ‘Afro-lennials’ rule.
When I am not at work. In fact, as far away as possible from work. In nature. Preferably on the beach. The ocean works wonders on my brain...
Headstands.
Too many apps, photos and music.
You need to be adaptive, brave, focused and resilient.
Simple as that. Click here for Wertheim Aymes’ MyBiz profile, and connect with her on the following social platforms: Twitter | Instagram
*Interviewed by Leigh Andrews.