Soweto Fashion Week (SFW) aims to develop and empower young fashion designers, and continue to uplift young talent. GQ magazine held a menswear competition and fashion showcase in April 2016 and four of the finalists were Soweto Fashion Week designers, namely Kasified, Zama Swazi, Macgale and Flyod Avenue winning the overall competition.
“We couldn’t be more proud of our creative designers, not just the winner, but all of them; this is a great achievement for them to be part of such an amazing upstaged showcase”, said SFWs founder, Stephen Manzini.
Other designer(s) achievements include designers owning their own flagship stores in Joburg and surrounding areas, and partnering brands through fashion. SFW designers Déjà vu by Funeka boasts two stores in Joburg and Benoni; Limba by Mbali Nene has three stores in Rosebank, Joburg, Sandton and an online store. Macgale has partnered Oreo for its 2016 design campaign, called Open Up With Oreo.
The aim of the event is to develop, uplift and empower young up-and-coming fashion creatives, designers, models, up-and-coming artists and brands, respectively.
For this season SFW partners a newly developed alcohol spirit from Soweto, VTK Vodka as its new beverage sponsor: the first black-owned local alcohol spirit brewed in the heart of Soweto.
The spirit brand joins the existing sponsors behind SFW, the principal sponsor Darling Hair and Joburg Tourism.
The SFW-AW17 Collection showcase will take place from Thursday, 26 to Saturday, 28 May 2016 with a pre-launch party celebrating the young talent on 25 May at the Soweto Theatre, in the heart of Soweto, Jabulani.
Tickets are available at www.computicket.com, Shoprite Checkers nationwide as well as www.sowetofashionweek.com for R80 per person per day.
