Byers outlined ten key technology trends that will drive business in 2014. "For business owners, technologists and marketers, these are the technology trends that will likely impact their lives in the coming year." The points are:
Byers added that, irrespective of whether you are marketing to a B2B or consumer-focused market, at the receiving end of any communication is a person. This is where the ultimate engagement needs to lie.
Judith Middleton, who leads a marketing and communication agency servicing the B2B technology sector, says she's seen a constant stream of revolutionary new technologies over the past decade that have changed the way companies do business. "From cloud to mobile apps and the ever demanding social media platforms- there has been no shortage of game-changing tech, each introducing far better reporting tools and measurability criteria. For marketers to be successful, we will need to employ innovative new thinking that navigates the hugely complex marketing environment, while still staying true to the fundamental values that have made us successful in the past." Middleton outlines five tips for marketers on how they can still be effective in this disruptive new environment: