Commented Creative Circle chair Brett Morris, "[The Ad of the Year awards remain] a much-coveted award as evidenced by the entries and quality of work. It's very clear from the calibre of winners that the creative industry in this country is world-class. Creatives are certainly going all out in pursuit of new and innovative ideas that push boundaries and that's exciting."
Agency: FoxP2
Client: 8ink Media
Product: National Geographic Kids Magazine
Title: Air Pollution/Deforestation/Oil Slick
CD: Andrew Whitehouse/Justin Gomes
AD: Clement/Ryan Barkhuizen/Andrew Whitehouse
CW: Clement/Justin Osburne
Photographer: N/A
Agency: KingJames
Client: Kulula.com
Product: Price Positioning
Title: Unofficial Sponsor/Not Next Year
CD: Alistair King
AD: Christian Boshoff
CW: Michael Wilson
Photographer: N/A
Agency: TBWA\Hunt\Lascaris Johannesburg
Client: International Organisation for Migration
Product: Counter Human Trafficking
Title: Campaign Designed to Drop Sales
CD: Vanessa Gibson
AD: Miguel Nunes
CW: Charles Pantland
Photographer: Des Ellis
Agency: Ogilvy Jhb
Client: Topsy Foundation
Product: Aids Reversal
Title: Selinah
CD: Fran Luckin/Gerry Human/Bridget Johnson
AD: Robyn Bergmann/Vidette Kay
CW: Stephanie van Niekerk
Prod co: Egg Films
Director: Kim Geldenhuys
Editor: Kobus Loots
Audio eng: Human Audio
Audio des: Human Audio
Voice art: LEAH
Radio
Agency: Net#Work BBDO Johannesburg
Client: Virgin Atlantic Airlines
Product: Upper Class
Title: Barry/Moira/Neville
ECD: Rob McLennan
CW: Brent Singer/Jenny Glover
Prod co: First Left
Audio eng: David Law
Audio des: David Law
Experiential
Agency: Joe Public
Client: Clover
Title: Clover Cooking Calendar
CD: Pepe Marais/Maciek Michalski
AD: Simone Rossum/Sophia Strydom/Maciek Michalski
CW: Janine Vermaak
Digital
Agency: FoxP2/Gloo Digital Design
Client: Brand House
Product: Drive Dry
Title: They'd Love to Meet You
Media agency: Notabene
Category: Digital/Online
Agency team: Michael Lees-Rolfe/Gavin Williams/Mimi Cooper/Ryan Barkhuizen/Simon Lotze
Web link: www.gloo.co.za/drivedry
Primedia Unlimited, sponsors of the Ad of the Year, talked the creatives through the creative opportunities available for ambient media and the growth of this category over the years. According to Primedia Unlimited CEO Ken Varejes, ambient media has grown to deliver half of outdoor ad spend and needs to be distinguished from alternative media, which is a once-off event
The 2010 Loeries Annual was also officially launched at the awards.
Last updated at 4.51pm on 25 March 2011.
