Not all stories are inherently emotional, but engaging with human emotions is a great way to connect with consumers on a deeper level and get results. Working in an environment where EQ is a priority ensures that your business has the emotional tools to make the right connection with the consumer.
Here are the 10 practices on how to bring EQ into your business.
Marketers with a mission to do good and do good business show that the (positive) numbers will follow.
Focus on what your customer wants and how to keep them happy not on what the (perceived) competition is doing.
Leadership shows the way: if a leader is transparent, the ethos of a business will naturally follow.
Instinct plays a role in gauging who to do business with. Tough initially, but the rewards of associating with like-minded people will change your life and your business.
Employees are not a 'valuable asset', they are the invaluable source of business strategy and creative direction. Invest in their mastery and defy conventional 'wisdom' when rewarding them.
To be agile and turn things around, honesty is critical. Facing facts is usually about admitting that something's not working. If it's not working, say so and fix it.
Forget work/life balance. Aim for work that's part of life and that nurtures - not something separate that is in competition with 'life'.
Nothing is certain, change is inevitable. Regard your business as flexible on strategic direction and non-negotiable on values.
The great idea should be a win-win for everyone. Strive for creative environment rather than leadership roles and structures.
If your business is doing any or all of the above, you are awesome.
