Following significant success towards the end of last year, Hewlett Packard Africa has renewed its contract with Starcom Africa. Further expanding its reach, the campaign will run through to April 2007 in selected English speaking countries on the continent.
The follow-on campaign will be product-related, targeting specific markets with different creative. Focusing on print media alone, the Hewlett Packard Africa campaign aims to promote new and existing products and draw attention to promotions and specials.
