The Great Yellow Brick Company has chosen Tribeca Public Relations as its PR company of choice to support its continued growth in South Africa. Tribeca will also support the launch of the second Lego certified store later this year.
The appointment follows Tribeca's successful launch of South Africa's first Lego certified store in Sandton City in July 2018
Tribeca's integrated communications plan for The Great Yellow Brick Company combines content development, media and influencer relations, product reviews and a range of events to publicise products, experiences and store openings.
