Lowe Bull Cape Town has recently been appointed the Redds Cider account.
Business development director for the group, Wayne Naidoo, said the agency was thrilled at the news, and that it was a coup for a Cape Town agency to win the account. "It's interesting that 60% of the Cape Town agency's business is split between Johannesburg and East London," he commented.
"I think it's proof again that Cape Town is not the sleepy hollow everyone thinks it is, but that we can play with the big boys, and command the same kinds of heavyweight brands," he said. "Redds joins the Cape Town office's other blue chip clients, such as Nike, Johnson & Johnson, Coca-Cola and Nando's."
