A new digital format in the African out of home market has been introduced by JCDecaux Sub-Saharan Africa: digital video walls
Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this
Louise Marsland 31 Aug 2017
Alliance Media has been awarded and recognised as the best outdoor advertising company in Zambia by the Professional Management Review (PMR)
Alliance Media 24 May 2017
The importance of using data and being transparent in the outdoor media planning and buying process
Continental Outdoor is leading the way in paving South Africa and sub-Saharan Africa's roads, commuter and consumer convergence areas with digital advertising screens. It is fast expanding its network across Africa
JCDecaux 27 Aug 2014
May has been a good month for Alliance Media as Alliance Media Zambia was presented with the Performance Management Review (PMR) Golden Arrow Award at a breakfast held in Lusaka. Alliance Media was awarded the Best Overall outdoor advertising company.
Alliance Media 26 May 2014
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013