A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
Dina Saffer-Myers 18 Mar 2014
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
CNBC Africa is expected to open its ninth African bureau in Rwanda as it continues to widen its African reporting footprint. The bureau in partnership with Rwanda TV and the Rwanda Development Board, will be based in the Rwandan capital, Kigali and opens for business in September 2012.
CNBC Africa has opened its eighth African bureau in Zambia as it continues to widen its African reporting footprint. The bureau, a joint venture with Zambia's national broadcaster, ZNBC, will be based in the Zambian capital, Lusaka.
Viacom International Media Networks Africa (VIMN Africa) has announced that the general entertainment network BET is set to expand its African TV footprint following the signing of a new distribution deal that will see BET distributed on the My TV pay-TV platform.
CNBC Africa, a CNBC International franchise owned by Africa Business News, has entered into a joint venture with Mozambique's state broadcaster, Televisão de Moçambique (TVM), and will open a bureau in Maputo. CNBC Africa's country bureau representative will be Sunnyboy Mshengu.
Malawi's former president Bakili Muluzi's aspirations to run Joy-TV alongside Joy FM radio, which were thwarted when Malawi government switched off the television broadcasting, has been given a lifeline by Zambian government.
Gregory Gondwe: @Kalipochi 18 Oct 2011
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
The 14th Time of the Writer international writers festival will be held from 14-19 March 2011, hosting 21 prominent writers from a dozen different countries in Durban, South Africa for a week of literary dialogue and exchange of ideas.
Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry.
Philip Morris International Inc. and British American Tobacco South Africa has terminated their Chesterfield licence agreement.
Zimbabwe's freight industry is operating at under 30% of its capacity - an unsustainable rate that could see the industry collapse. Observers say the main reason is for the low operational level is the currently crippling rate of exchange for the local currency.